Project Overview

Working with Shapes' client Kata, I collaborated with Co-founder Steve to develop their brand identity, focusing specifically on creating a complete icon set following initial brainstorming and client approval.

Icon Set Development

I designed a set of 21 custom icons for use across Kata's website, social media, and marketing materials.

My main focus was fitting the style of the icons to that of the logo. As you can see to the left I used the 3 poles from the logo (which represent the three poles of a tipi) to create the shapes and curves of the icons elements. This allowed for a consistent brand feel where ever they may be used.