As part of Shapes' retainer clients, I led a full brand refresh for Martinvale Clinic and established their Instagram presence. This two-phase project began with developing brand assets and creating and managing an effective social media strategy.
Phase 1: Brand Refresh
The initial brand refresh included:
Developing high-quality logo variations for multiple background colours.
Creating a consistent icon set.
Selecting appropriate brand fonts.
Establishing a new 5-colour palette.
These base elements ensured all marketing materials maintained brand consistency.
Phase 2: Social Media Strategy
After completing industry research to differentiate Martinvale from competitors, I developed a structured social media calendar featuring:
Service introductions highlighting Martinvale's offerings.
Employee spotlights to build personal connections.
A rotating content system across all five services using four distinct designs:
Informative statements
Client testimonials
Educational quotes
Q&A formats on each service answered by the employees
This approach enabled me to maintain consistent, high-quality content within the client's budget while fully showcasing Martinvale's complete service list.
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