Project Overview

Working in-house at Shapes, an accounting and marketing agency, I worked closely with the whole team to create custom illustrations, engaging social content, and personalised merchandise.

Website Illustrations

I created custom illustrations for each service page on their new website.

• This created a consistent visual style that unified all the services and overflowed into socials.
• The illustrations allowed for a balance of professionalism and personality.

Social Media Campaign Development

I designed and scheduled multiple ongoing social campaigns:

Number of the Week Series

• Consistent graphics highlighting important financial, marketing or business related stats within that week.
• Consistent templates made in Adobe Express for easy weekly updates.
• Provided educational content that positioned Shapes as industry experts.

Monthly Important Dates

• Visual reminders for tax dates, filing requirements, and changes in government policies.
• Consistent templates made in Adobe Express for easy weekly updates.

Client Testimonials

• Provide positive success stories about the work Shapes has been involved with.
• Highlights clients and pushes their business out there.
• Used brand elements to create a strong but simple design.

TikTok Content

• Currently trending videos adjusted to make accounting accessible to younger audiences.
• Fun challenges which support the agency's approachable brand personality.

Merchandise Design

I developed new merchandise including:

• Branded hoodies
• T-shirts
• Football shirts

Mascot Creation: Abbi the Abacus

• Hand-drawn character in Adobe Fresco with personality and charm.
• Designed to represent the agency in a fun, lighthearted way.
• Transformed traditional accounting imagery into something memorable and engaging.
• Developed into sticker designs for client giveaways and office branding.

My time at Shapes helped them stand out in the traditional accounting industry, making them feel approachable and engaging while maintaining professionalism.